Freerider to Feminist

Client: Freehub

Sitting in her kitchen, one of the few rooms of her home that shows no evidence of DIY renovations, Carys Evans sips from a mug made in her basement studio.

Surprisingly, it’s one of few without a feminist theme. She’s reminiscing about her days as the first sponsored female freeride mountain biker. Laughing, she insists on using that title only in the loosest possible sense.

The story of Carys’ life bends and weaves along a timeline of bikes, travel, working in the trades, finding her way home in clay and the reclamation of vulgar words. As she speaks, the hands of a clock made from a Volkswagen hubcap tick away above her.