The Coach’s Call

Client: XTERRAPlanet.com

Despite growing up in the mountainous region of Nelson, British Columbia, mountain bike instructor Kelli Sherbinin doesn't come from a particularly outdoorsy family. However, being a descendant of the Doukhobors, a group of Russian dissenters who sought refuge in Canada during the 1890s, she was raised with profound values of industriousness, self-reliance, and a deep reverence for nature. Community bonds and a spirit of compassion among people, also integral to the Doukhobor way of life, shaped Kelli's upbringing and worldview.